The increasing number of internet users has led to a significant rise in the amount of money made online. In other words, online is where the money is. But having a well established web presence isn’t simply setting up a basic site or being on social networks. Read on to learn more about web presence. Simply put, your web presence comprises various strategies, tools, techniques and solutions specific to your needs. In most cases, web presence has to do with a substantial flow of traffic to a site that is visually attractive, user-friendly, informative and converts visitors from all over the internet into paying customers.
Several Factors That Affect Your Web Presence
Building a strong web presence requires lots of different strategies. Most people believe that owning a website and SEO alone are the two factors needed to increase their business’s web presence. However, there are other important tools. And we’ve taken our time to analyze them.
We don’t think we have to expatiate on how effective and powerful social media is. Social networking is important to a successful web presence. According to Zephoria, Facebook has 1.15 billion mobile daily active users. By creating and maintaining your business profiles on social media platforms, you can strengthen your web presence – thus, increase target audiences. Common ones to start with are Facebook, LinkedIn and Instagram. While setting up or updating your business profile or posting content on these platforms, it’s important to link back to your website. It might not seem much, but it helps to redirect visitors from the social media channel to your website.
Some websites specialize in listing and providing basic information on businesses. It is important that your business is on the relevant listings. These listings may be specific to a region, industry or set of interests. A common example are local listings that provide information on restaurants and coffeeshops. Tourists might visit these business directory websites in order to decide which places to go out during their visit to a city.
These directories are also important because they usually have some sort of rating system that is independent from the businesses being listed, providing then social proof. A lot of people today will judge a business by how many stars it has on Google Maps, Facebook, Yelp, Booking, Trivago and others. I remember checking a listing website specialized in co-working spaces when I was visiting Barcelona. Shouldn’t co-working companies then worry about their score on these business directories? Make sure your business is on the relevant ones and that all information is up-to-date.
A Website That Converts
Design, speed, and accessibility of a website, if done correctly, can help to increase your web presence. After a case study that involved Google, Amazon, and other giant sites, StrangeLoop noted that a 1 second delay in page load time can lead to 11% fewer page views. This means you have little time to convince your visitor. Since no one wants to lose visitors because of a slow website, you can’t afford to have one. Why not hire a web design agency? Another way to draw visitors to your website is to make it attractive. It is a good idea to hire a professional web design company to design your website, especially if you have no experience in design and web marketing. Though you pay for the services of these professionals, they will ensure that your website is user-friendly, attractive, fast loading, and accessible from any device. In turn, the investment will significantly increase your web presence.
You should be aware that this article is a simple introduction and offers a general view. It would not be practical to cover specific strategies for all industries and different moments a business might be at. If you’re interested in what could be done specifically for you, check our services page to see all the services we have to offer. If you would like more information that you can’t find on our website, please contact us. We will be happy to assist!